![]() Firstly, Heatmaps can help create baselines for current visitor experiences Heatmaps on your site can help with gaining various insights about your users. Therefore you can visualize clicks at different stages of the page’s existence. As a result, they are capable of displaying interactions based on elements that exist at different points in time. For instance, with scroll maps, Clarity considers the page length and how far the user scrolled across multiple pages.Ĭlarity’s heatmaps are dynamic. The aggregated data allow heatmapping to be drawn relative to these elements rather than on X/Y coordinates. For click maps, Clarity detects clicks on specific tags, CSS classes, parent nodes, etc., and aggregates them by element. Therefore, this methodology does not scale well for different screen resolutions, dynamic HTML elements, single-page apps, dropdown menus, etc.Ĭlarity uses an advanced heatmap generation process with intelligent HTML element detection, based on a website’s DOM. Then, heat is overlaid on top of a static representation of your website. As a result, all the clicks in the X and Y position are counted to generate the intensity of heat. The traditional method of making a click heatmap generates heat by recording an X and Y position of mouse clicks. It is important to understand how the data is aggregated on a heatmap to best understand how the data is being represented. Heatmaps are generated from the data they aggregate over. Microsoft Clarity offers dynamic click and scroll heatmaps across desktop, tablet, and mobile. What part of your webpage does the user interact with? – attention heatmaps.How are users navigating across your webpage? – move heatmaps.Are visitors are seeing your most important content of your page? – scroll heatmaps.What content interests your users most? – click heatmaps.The length of time across all these activities can be summarized into an attention heatmap. Attention heatmaps include the number of clicks, how they happened, the parts of the page which were reached, and mouse movement on the page. Attention heatmaps combine multiple types of interaction data to provide an aggregated view of the visitor’s activity.
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